Background
Tiny Tails was created to help pet parents feel closer to their pets in one happy, easy-to-use app.
Instead of juggling different apps for sharing photos, tracking walks, and storing pet info, Tiny Tails brings everything together. It turns everyday tasks into warm, personal moments, making the app feel friendly, fun, and caring rather than just functional.
Industry
Pet Care Community Platform
Timeline
5 Months
Role
Product Designer
Key Focus
Building a pet-first experience that makes sharing, tracking, and celebrating pets feel easy and meaningful.
The work was executed at WTF! Studios for its respective clients under appropriate supervision.
Pet parents deeply care about their pets and treat them like family. However, existing pet apps feel either too functional or too fragmented, forcing users to switch between multiple platforms for sharing memories, tracking activities, and maintaining pet profiles.
This resulted in:
Low emotional engagement
Incomplete pet histories
Apps that felt useful but not delightful
Pet parents wanted a single space that felt personal, joyful, and emotionally connected to their pet’s daily life.
How might we create a single space where pet parents can share, track, and celebrate their pet's life while feeling emotionally rewarded at every interaction?
The goal of Workss was to create a simple and trustworthy platform where users can easily find skilled professionals and connect with them directly. For professionals, the goal was to increase visibility, showcase their work, and generate meaningful opportunities.
User Goals
Effortlessly share pet moments
Maintain a rich, living pet profile
Track walks and milestones meaningfully
Feel emotionally rewarded for everyday actions
Business Goals
Increase daily engagement
Improve retention through emotional bonding
Build a loyal pet-parent community
Conducted user research & insight synthesis
Defined information architecture
Designed wireframes and high-fidelity UI
Crafted interaction patterns, sounds & haptics
Research Methods
Key Insights Gathered from Pet Parents and Initial Assumptions.
Secondary research (articles, reports, and online resources).
Key Insights
Pet parents care more about feelings and memories than just features.
Sharing special moments with their pets feels more meaningful than simply posting photos.
Tracking activities becomes less interesting when there is no emotional connection.
“How might we design a single, joyful platform where pet parents can share, track, and celebrate their pet’s life, while feeling emotionally acknowledged at every interaction?”
Pet-First Experience
The pet—not the user—becomes the center of the product.
Low Effort, High Emotion
Minimal steps with maximum emotional payoff.
Joyful Feedback
Every meaningful action should feel acknowledged through visuals, sounds, or haptics.
Tiny Tails was designed to feel responsive—like a living companion, not a silent interface.
Subtle sounds and haptics were introduced to
Reinforce positive actions
Provide instant emotional feedback
Reduce dependence on visual confirmations
Adding a Pet
Soft haptic pulse
Gentle confirmation sound → Makes the moment feel welcoming and special.
Liking a Post
Light haptic tap on interaction → Adds satisfaction without distraction.
Walk Completion
Cheerful micro-sound → Turns routine tracking into a rewarding moment.
Badge Earned
Celebratory haptic feedback.
Short joyful sound cue → Reinforces achievement emotionally.
Errors & Guidance
Gentle vibration feedback
No harsh sounds → Keeps the experience friendly and supportive, helping users correct mistakes without feeling frustrated.
Sounds were kept soft and minimal, avoiding playful animal noises to ensure long-term usability and comfort in public spaces.
The final experience was designed to make pet care feel personal, joyful, and effortless. Each screen was crafted to reduce friction while strengthening the emotional connection between pet parents and their pets.
Product Highlights
