Tiny Tails - A connected world for pet parents

Pet Care Community

Industry

4 Months

Timeline

Product Designer

Role

About the Project

Tiny Tails is a social platform built for pet parents to manage their pet's health, track daily walks, celebrate milestones, and connect with a community of fellow pet lovers, without switching between four different apps to do it.

Most pet parents today stitch together a health-record app, a fitness tracker, and a social feed just to take care of one animal. Tiny Tails replaces that patchwork with a single, connected home for a pet's entire life — from first vaccination to first 100-day walking streak.

PROBLEM

Pet care is fragmented across too many apps.

Pet parents track vaccinations in one app. They log walks in another. They store medical records somewhere else. They share pet moments on a different app entirely. This makes daily care slow. It makes it easy to fall behind.

SOLUTION

One connected home for every part of pet parenting.

We built a single platform. It merges health records, activity tracking, and social sharing. Pet parents spend less time managing apps. They spend more time with their pets.

How We Got There

Discovery & Research

Competitive Analysis
User Interviews
Affinity Mapping
Product Audit

Structure & Flow

Information Architecture

User Flows

Visual Identity

Colors and Type

Illustration Style
Iconography

Design

Wireframing
Visual Design
Usability Testing
Prototyping

Discovery & Research

Instead of jumping into UI, I explored how existing products solve different parts of pet care.

What we learned, Pet parents want one place for everything, not four. Tracking only works when it feels rewarding, not like a chore. Social interaction brings people back every day. Health information needs to be one tap away. It should never sit buried in folders.

Competitor Analysis

Products

Puppr

Dog Training & Care

FitBark

Activity Tracker

DogLog

Health & Medical

Instagram

Social Platform

Wag

Dog Walking

Key Strengths

Well-structured training content
Easy to use

Accurate activity tracking
Good data insights

Great for health records
Medical reminders

Strong social community
Easy content sharing

Simple walk tracking
Clean interface

Key Weaknesses

Limited social features

No walk tracking

Boring UI
No community engagement

Outdated interface
No social or discovery features

Not pet-focused
No pet care tools

Only walk tracking
No health/community features

Opportunities

Combine training + tracking + social in one place.

Make tracking engaging with gamification & social connection.

Enhance with modern UI and community features.

Offer a pet-first social experience.

Expand beyond walks to become an all-in-one platform.

Affinity Mapping

Pet Health Management

Hard to remember vaccination dates

Medical records are everywhere

Need a place to store documents

Reminders would be very helpful

Activity & Walks

I walk my dog daily but don't track it

Would love to see progress over time

Want insights on distance & calories

Need challenges to stay consistent

Motivation & Engagement

Achievements would motivate me

Streaks and badges sound fun

Love celebrating small wins

Gamification keeps things interesting

Community & Social

Love sharing my pet's moments

Want to connect with nearby pet parents

Discovering pet-friendly places is useful

A safe pet community is needed

Pain Points

Using multiple apps is frustrating

Enhance with modern UI and community features.

Offer a pet-first social experience.

Expand beyond walks to become an all-in-one platform.

There's no single platform that combines health management, activity tracking, achievements, and a vibrant pet community.

This is the opportunity Tiny Tails aims to own.

User Flow

We mapped every core journey from start to finish. A new pet parent never gets stuck. Every screen has a clear next step.

Flows designed: Onboarding, Authentication, Home, Search, Awards, My Account, Goal Setting, Add Pet

Visual Identity

The visual language feels warm and playful. Shapes are soft and rounded. The palette feels approachable. It feels more like a scrapbook of life with a pet than clinical health software. It still stays structured enough to hold serious information like medical records.

Flows designed: Onboarding, Authentication, Home, Search, Awards, My Account, Goal Setting, Add Pet

Drag to View

Home

Pet parents discover stories here. They interact with the community. They stay engaged through a familiar social feed.

Pet Profile

This is a dedicated space for each pet. It holds pet information, health records, and documents. It shows growth over time. Everything sits one tap away.