Background
Tiny Tails was created to help pet parents feel closer to their pets in one happy, easy-to-use app.
Instead of juggling different apps for sharing photos, tracking walks, and storing pet info, Tiny Tails brings everything together. It turns everyday tasks into warm, personal moments, making the app feel friendly, fun, and caring rather than just functional.
Industry
Pet Care Community Platform
Timeline
5 Months
Role
Product Designer
Key Focus
Building a pet-first experience that makes sharing, tracking, and celebrating pets feel easy and meaningful.
Pet parents deeply care about their pets and treat them like family. However, existing pet apps feel either too functional or too fragmented, forcing users to switch between multiple platforms for sharing memories, tracking activities, and maintaining pet profiles.
This resulted in:
Low emotional engagement
Incomplete pet histories
Apps that felt useful but not delightful
Pet parents wanted a single space that felt personal, joyful, and emotionally connected to their pet’s daily life.
How might we create a single space where pet parents can share, track, and celebrate their pet's life while feeling emotionally rewarded at every interaction?
The goal of Workss was to create a simple and trustworthy platform where users can easily find skilled professionals and connect with them directly. For professionals, the goal was to increase visibility, showcase their work, and generate meaningful opportunities.
User Goals
Effortlessly share pet moments
Maintain a rich, living pet profile
Track walks and milestones meaningfully
Feel emotionally rewarded for everyday actions
Business Goals
Increase daily engagement
Improve retention through emotional bonding
Build a loyal pet-parent community
Conducted user research & insight synthesis
Defined information architecture
Designed wireframes and high-fidelity UI
Crafted interaction patterns, sounds & haptics
To understand the challenges faced by both users and professionals, I conducted user interviews and reviewed similar service platforms. The goal was to learn how people search for professionals, what information they look for before contacting someone, and the difficulties professionals face in getting new clients.
Key Insights
Users need trust before making contact : People were hesitant to reach out to professionals without seeing proof of their skills and previous work.
Finding the right professional takes too much effort : Users often had to search across multiple platforms, ask for referrals, and compare different options.
Previous work matters more than ratings : Users preferred viewing portfolios and completed projects to understand the quality of work.
Direct communication is important : People wanted a simple way to connect with professionals without unnecessary steps or middlemen.
Professionals struggle to get discovered : Many skilled professionals found it difficult to showcase their work and reach potential customers online.
The research showed that trust, visibility, and easy communication were the biggest needs for both users and professionals. These insights guided the design decisions throughout the project.
We interviewed four people: 2 professionals and 2 users looking for professionals. All interviews were conducted face-to-face.
Finding and Hiring Professionals
Simplifies the process of finding and hiring professionals.
Provides clear navigation and visual aids.
Allows search by profession type, city, and gender.
Provides detailed work/professional cards with essential information.
Profile and Work Management
Comprehensive profile creation for both users and professionals.
Easy profile editing and management of posted works.
Professionals can showcase their services effectively.
Users can post work works with detailed descriptions.
Language and Accessibility
Supports multiple Indian regional languages for ease of use.
Accurate translations and intuitive icons to transcend language barriers.
Includes screen readers, high-contrast modes, and larger text options.
Ensures touch targets are appropriately sized for ease of use.
Client and Professional Interaction
Chat functionality for direct communication between users.
Group creation for better organization and communication.
Allows users to provide feedback after contact.
Encourages continuous improvement based on user input.
Building Trust and Reliability
Important for users to see reliable reviews before hiring.
Crucial for professionals to receive and manage client feedback.
Includes relevant information like skills, experience, and languages known.
Verified tags and ratings to build trust with potential clients.
Finding & Posting Works
Ability to filter by profession type, city, and gender to refine search results.
Include work title, location, posted date, workplace, and required skills.
Options to show interest, call, and share work postings.
Detailed Form - Fields for title, description, professional type, experience level, etc.
Calling Privacy for Finders - Option to specify if they are open to receiving calls.
Ability to track the status of posted works and manage updates.
Name
Age
Profession
Location
:
:
:
:
Ajay Singh
35 Years
Electrician
Bangalore
Bio
Ajay is a skilled electrician with over 10 years of experience in residential and commercial electrical services. He prides himself on delivering high-quality work and has built a solid reputation in his local community. Rajesh relies heavily on online platforms to find new clients and manage his business.
Goals
To find reliable platforms that offer clear and frequent work postings.
To improve communication with clients for better service delivery.
To manage his availability and pricing efficiently.
To overcome language barriers and expand his client base.
Frustrations
Difficulty in locating trustworthy platforms for work opportunities.
Inefficient communication tools leading to misunderstandings with clients.
Lack of integrated tools for managing availability and pricing.
Challenges in dealing with clients due to regional language differences.
Name
Age
Profession
Location
:
:
:
:
Priya Sharma
28 Years
School Teacher
Bangalore
Bio
Priya is a school teacher residing in Bangalore. She often needs to hire professionals for home repairs, maintenance, and other services. Priya values clear, detailed profiles of professionals and prefers apps that offer support in her regional language to simplify the process.
Goals
To find reliable professionals for various home services.
To easily understand and compare professional profiles, including reviews and ratings.
To use an app that supports her regional language for better clarity.
Frustrations
Difficulty in finding detailed professional profiles and clear job descriptions.
Language barriers that complicate understanding of service offerings and communication.
Limited features for comparing costs and scheduling services.
We interviewed four people: 2 professionals and 2 users looking for professionals. All interviews were conducted face-to-face.
The final Workss experience made it easier for users to discover and connect with trusted professionals while helping professionals showcase their skills more effectively.
The onboarding experience was designed to help users get started quickly with minimal effort. Users can select their preferred language, understand the platform through a short introduction, verify their mobile number, choose their user type, and complete their profile setup.
The goal was to create a simple, guided flow that reduces friction, supports multiple languages, and helps users reach the platform's core experience as quickly as possible.