Background
Baracoa is a critically acclaimed film that captures the friendship, curiosity, and transition into adolescence through the eyes of two young boys in rural Cuba. The filmmakers needed a digital platform that could do more than simply provide information. The website needed to reflect the film's atmosphere, introduce audiences to its story, and showcase the creative journey behind the production.
The challenge was to transform extensive content, including film details, cast information, production photography, director notes, and press coverage, into a single immersive storytelling experience.
Industry
Film & Entertainment
Timeline
3–4 Weeks
Role
Web Designer & Framer Developer
Key Focus
Cinematic storytelling, content architecture, immersive user experience, responsive web design, and Framer development.
Before starting the design process, I spent time understanding the film, its themes, visual language, and audience expectations.
Activities
Film synopsis
Story and character research
Press coverage
Director notes
Production photography
Key Insights
Story Before Promotion
Visitors want to understand the film's narrative and emotional core before exploring production details.
Visuals Create Emotion
Film stills and cinematic imagery communicate the atmosphere far more effectively than long paragraphs of text.
Progressive Storytelling Works Better
Breaking information into meaningful sections helps audiences stay engaged throughout the experience.
Credibility Matters
Festival recognition, reviews, and media coverage play a significant role in building audience trust and interest.
The project involved bringing together a large collection of content, including:
Film synopsis
Cast information
Production stills
Director insights
Behind-the-scenes content
Music references
Press coverage
The challenge was to organize this content into a single-page experience that felt immersive, emotional, and easy to navigate without overwhelming visitors.
Instead of designing a traditional marketing page, I approached the website as a narrative journey.
Entry & Story
Introducing the film and its emotional premise.
World of Baracoa
Exploring the characters, locations, and atmosphere.
Director & Crew
Highlighting the creative minds behind the project.
Making Of
Providing behind-the-scenes insights and production stories.
Press
Showcasing reviews, awards, and media recognition.
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